TREND: all the colors of "green".

  • Sustainability

    Long before "green" became fashionable, the Trend Group declared a commitment to implementing real-world processes that protect and preserve the planet’s resources. Key to its ecological direction was the belief that great style and beauty did not have to be sacrificed, in the pursuit of corporate responsibility. Products are thus designed specifically to consume fewer raw materials and to have extended durability. Its innovative agglomerate surfaces require 60% less raw material and incorporate both geological spoil and recycled glass that would otherwise be sent to landfill; while its glass mosaic tiles increasingly contain post-consumer and post-industrial recovered glass. The Group’s continuous development of new product lines has set an industry benchmark for the use of recycled content in agglomerate and mosaic products, reaching levels as high as 78%.

    The Group’s manufacturing facilities are designed with sophisticated water recycling systems that significantly reduce water consumption and the proliferation of pollutants. The consumption and cost of packaging materials has been reduced through the use of recycled or reusable packaging and overall waste produced at the Sebring plant has been cut by 22%.

    Trend also collaborates with the world’s leading environmental organisations, architects and designers to promote sustainable building practice and its ‘green’ product lines contribute measurably to LEED ratings, based on credits for material and resources, indoor environmental quality, innovation and design. Overall, Trend’s eco-philosophy represents a fundamentally ethical and responsible approach to business, based on the group’s consciousness of its place in the natural order.


In June 2009, Trend Group was awarded GREENGUARD certification and the GREENGUARD for CHILDREN & SCHOOL standard. GREENGUARD is the world’s pre-eminent third party certification institute for the control of emissions, focusing on the

analysis of VOC (volatile organic compounds). Trend has collaborated fully with Greenguard in attaining this key accreditation, opening its factories for site visits and submitting production samples for quarterly analysis...

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